backKFC, UK
Global fast food giant KFC wanted to digitise its 850 restaurants in the UK and Ireland. Its aim was to take its print menus and move them to digital, adapting to the fast-paced, changeable environment. LG worked alongside Pioneer Digital, the AV arm of Pioneer Group to transform hundreds of KFC stores across UK and Ireland.
Digital menu boards were installed in all 850 stores, with each individual system including 5 screens (mostly 47in WX50 and LS55A), speakers, and IT infrastructure including 5 NUC PCs.
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Case study
