When the Coca-Cola London Eye management team thought it was the right time to upgrade their existing digital infrastructure they brought in Esprit Digital to design and build a world-class full outdoor solution to match the iconic status of the UK’s most popular paid-for visitor attraction.

Following a three week design review process, Esprit was given the go-ahead to manufacture six Double-Sided Digital Totems. Featuring the LG 47” 2000nit sunlight readable panels with 9.4mm toughened glass, these eye-catching units have been designed to run 24 hours a day, seven days a week and will display site messaging and company promotions to all guests and South Bank passers-by for the next 5-10 years.