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 McDonalds relies on LG High Brightness
 McDonalds relies on LG High Brightness
Retail

McDonalds relies on LG High Brightness

2021.04.19Hits 50
The drive-thru tender from McDonalds Germany was in great demand in the digital signage industry. A pitch for more than 4,000 high-brightness screens does not come onto the market every day. LG Electronics was able to prevail together with the QSR specialists Acrelec and MDT.

In total, more than 4,000 LG full outdoor screens of the XE4F series with full HD resolution in 16: 9 format will be installed by the end of 2021. At least three 55-inch devices are installed per restaurant, which are set up in portrait format directly next to or behind one another in the entrance area. There is also a stand-alone 49-inch device that is also installed vertically.

All displays dynamically present the McDonald's menu offer. According to LG, the anti-reflective IPS displays show a brilliant picture with a luminance of 4,000 cd / m² even in the direct midday sun - thanks to the viewing angle of 178 °, even when the guests are looking at it from the side. The slim frame makes it easier to place the screens next to each other in a visually appealing way. Outdoor screens have to be extremely robust, so protection class IP56 should guarantee protection against dust and strong water jets. The hardened laminated protective glass with the highest IK10 certification prevents mechanical damage. LG also supports HDBaseT, a technology that has so far been little used in professional digital signage, which sends all data, signals and power over a single cable.

"LG Electronics convinced us with high-quality technology and a great team," says Giovanni Gallo, Department Head Restaurant Innovation at McDonald's Germany. "Together we have found an ideal solution for the further digitization of our McDrive restaurants in Germany."

"With McDonald's and LG Electronics, two very well-known, strong brands are working closely together", adds Ingo Krause, Director Marketing & Sales Information Display DACH LG Electronics. “We are sending a positive signal in a difficult market environment. The fact that we were able to secure the order shows once again that we have set the right course in recent years - with the establishment of a strong business development management team, solution-oriented thinking and action and the right approach to customers. "

"Our team was able to convince McDonald's with first-class cooperation across all disciplines and with great support from the entire company management," emphasizes Frank Brühne, head of the business development team at LG Information Display in the DACH region. "We worked closely with external partners." The most important partners for the implementation of the project are the system integrator Acrelec , which specializes in gastronomy and retail, as well as the MDT Medientechnik GmbH responsible for the content management system, which has already successfully implemented all digital menu boards centrally manage the German McDonalds restaurants.

Despite the direct cooperation with McDonald's, the trade is not left out, says Krause: "We stand for indirect sales - because in the implementation we count on the expertise of experienced trade partners together with our customers in order to offer the restaurant guests the best experience in the end. "

"Our team has worked best in all areas to persuade McDonald's and to be strongly supported by the entire corporate management," emphasized Frank Brohne, head of business development at LG Information Display in the DACH region. "We worked closely with external partners." Key partners in the project include Acreec, a system integrator specializing in restaurants and commerce, and MDT media technology GmbH, which is responsible for content management systems, which already centrally manages all digital menu boards at McDonald's restaurants in Germany.

While working directly with McDonald's, Krause said, "We are engaged in indirect sales. This is because we can provide the best experience to restaurant customers based on the expertise of experienced sales partners with customers.“

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