backTransparent OLED Auto Showroom at ISE 2019
Integrated Systems Europe is the world’s largest exhibition for AV and system integration. The 2019 edition ran from 5 to 8 February at the RAI Amsterdam, and was the largest to date in terms of both exhibition space and attendee registrations. During an intensive ideation session for designing auto showroom, all LG employees involved wanted to make car buying journey more joyful and reinvent auto configurator experience with Transparent OLED technology.
Create an Innovative Automotive Showcase
During an intensive ideation session for designing auto showroom, all LG employees involved wanted to make car buying journey more joyful and reinvent auto configurator experience with Transparent OLED technology.
New Way of Marketing with Enhanced Experience
The video wall features the Audi e-tron and the UI/UX interactions are considered by the user via touch on the 55 inch Transparent OLED Signage with touch. The configurator is all controlled via a server, this enables the following features to be trigger with the controller UI including car configuration (alloys, paints, trim, interior, etc.), animation, environmental switch, and camera position and idle animation. The feature spot plus UX interactions is a linear path so the user can configure the car and gain insights on the key features.
Bring The Vehicle of Dream to Life on Screen
LG’s Transparent OLED Signage delivers the visual aesthetics and reliable technology to engage with customers. Dealers can offer customers detailed information in a visually stunning format, while also giving customers the power to change and add on new features with the configurator, so they can bring the vehicle of their dreams to life on screen.
Download the case study to see our more detailed story
Recommended Stories
Public Space
Dallas Cowboys’ AT&T Stadium Refresh Continues with Fan-engaging LG Displays
![[Cinema] Cineteca Nacional , Mexico](https://image.lg-informationdisplay.com/data/board/2025/20250523/1747966829309_34226.jpg)
Public Space
