Luxury fashion house, Stella McCartney, turned to digital visual merchandising for its Spring Summer 2018 window displays; installing unique video walls in 11 flagship stores across Europe, the US and Asia. These relay content featuring the new collection while addressing environmental messaging.
Specialist integrators and digital content developers, Freehand, chose displays from LG’s SM5KD range in sizes 32” – 55” to create mosaic video walls. LG was selected due to its consistency of product across international markets. The displays were connected to FX4-H videowall processors and BrightSign media players.